Amazon Fire Phone drops to £99 in the UK

Amazon may have a lot of success with everything it does but the one of its products that just failed to take off was its long awaited entry into the smartphone market. Dubbed the Fire Phone and introduced a year ago, it launched in the UK as an O2 exclusive for £280 and it’s now available for just £99.

There are many reasons the Fire Phone was discontinued just weeks after the launch and despite a price drop in the USA last November to $200, it’s taken nearly a year for the UK price to reduce. Clearly the price was a mistake and it’s likely that future versions of the Fire Phone will look to rectify Amazon’s $170 million mistake.

The reasons that the Fire Phone have already been detailed and we even predicted the device would fail within a few days of the launch. From Edgar predicting the limited software, confusing features, bloatware and high price” meant the Fire Phone would definitely fail to Simon saying there was genuinely no reason to recommend the Fire Phone, the writing was certainly on the wall for Amazon’s first smartphone.

[related_videos title=”Amazon in video:” align=”right” type=”custom” videos=”395166,366714,315700,315702,315674,231570″] One of the biggest issues with the Fire Phone is the midrange specs list, which somewhat justifies its new reduced pricing. The 4.7-inch IPS display offers 720 x 1280 pixels resolution with a density of 312 pixels per inch and a screen to body ratio of just 65.8 percent. Other notable specs include a Snapdragon 800 processor, 2GB RAM, a 13MP camera with OIS and 1080p video, 2.1MP front facing snapper, Dolby Digital Plus audio and a 2400 mAh.

The Fire Phone does have some unique features; four phone cameras offer a 3D Dynamic Perspective user interface with system wide title, scroll, swivel and peek functions offering a truly unique smartphone experience. The Firefly technology makes it easy to identify and buy things you see in the real world while the most useful, Mayday, offers video call 1-to-1 support to help you with any problems you have with your new phone.

If you’re interested in taking the plunge and have a spare £99, Amazon have them with either 32GB or 64GB internal storage for the same price. Just remember though; these are still locked to O2 and being able to unlock it is not guaranteed so if you’re not on O2, this could prove to be an expensive paperweight.

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