Amazon Music Unlimited hitting UK, Germany and Austria today

Amazon’s music streaming service, Music Unlimited, is rolling out in the UK, Germany and Austria. Amazon made the announcement in a press release today – a month after Amazon Music Unlimited went live in the US – bringing the subscription-based music service to Europe for the first time.

Amazon Music Unlimited is Amazon’s second recent attempt at cracking the premium music streaming market, after offering access to two million ad-free songs for its Prime members with its previous product, Prime Music.

Comprising of more than 40 million songs, Amazon Music Unlimited is a larger service from Amazon, who also overhauled its music app to coincide with the launch.

The UK price structure Music Unlimited follows closely to the US: £7.99 per month or £79 per year for Prime members – or £9.99 per month for non-Prime members, and £3.99 for use of Amazon Music exclusively with an Amazon Echo device. The discounted Prime and Echo rates provide purchase incentive in a product which otherwise does little to differentiate itself from Apple Music, Google Play Music and Spotify.

In a statement, Amazon said it was “thrilled” with the US reaction to Music Unlimited and that it was excited about the UK launch, but didn’t provide figures on the adoption rate of its service.

What are your thoughts on Amazon’s latest music subscription service? Let us know in the comments.