Dual-SIM ASUS ZenFone Go 4.5 launched for Rs. 5,299 ($80)

Cost effective smartphones have become big business in India and Asus has just announced its new ZenFone Go 4.5 to cater to this growing market. Priced at just Rs. 5,299 (USD 80), this handset certainly won’t break the bank, but it does have one or two compromises, as you would expect.

As the name implies, the new ZenFone Go 4.5 features a 4.5-inch display which packs a resolution of 854 x 480. The handset is powered by a quad-core MediaTek MT6580M, which is built from four low power Cortex-A7 CPU cores. The phone also features just 1GB of RAM, so performance is going to be hit and miss. The handset comes with 8GB of internal storage with a microSD card slot for an additional 64GB. Customers will also be given 100GB of free Google Drive storage for two years and 5GB of free storage for a lifetime from ASUS.

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Other hardware specifications include a 5 megapixel rear camera, 0.3 megapixel (VGA) front facing camera, and ASUS’ Zen UI 2.0 which is built on Android 5.1 Lollipop. There’s also a rather small 1,600mAh battery, Wi-Fi, and dual-SIM support, but no 4G LTE connectivity. This 4.5-inch model is priced slightly cheaper than the 5-inch ZenFone Go that launched earlier in the year.

For its price, the ASUS ZenFone Go 4.5 offers a very affordable introduction to the smartphone experience and should help ASUS build a bigger portfolio in the low-cost market. The handset will be manufactured in black, blue, pink and white color options and is available to purchase from Flipkart starting today.