Chrome Custom Tabs lets you use Chrome as your app browser

Google’s I/O 2015 keynote is happening right now and the company’s VP of Engineering, Dave Burke, has just announced a new feature for Android M: Chrome Custom Tabs.

A lot of apps use their own in-app internet browser to display content – or present a popup that lets you choose which browser to use – but Google wants to consolidate everything through its Chrome browser. On its new G4 flagship, LG’s close relationship with Google resulted in Chrome being the only browser and the Mountain View-based company wants to make Chrome the default browser for everyone.

Using the example of pinterest, Chrome Custom Tabs will allow you to load the Chrome browser on top of your app in a custom tab that has the same color as your app. The seamless experience doesn’t stop there as you can add buttons and also specify other content to go into Chrome’s overflow button. There are also options to prefetch content and you can also use Chrome’s existing passwords, autofill data and security to ensure a completely integrated experience.

Chrome Custom Tabs is available now on the dev channel and will be launching to consumers in Q3 later this year.