Get two months of free Play Music, courtesy of… TripAdvisor?

Google and TripAdvisor have teamed up for an unusual promo that we’ll integrate Play Music into the popular travel app.

Users will be able to enjoy custom Play Music playlists for major destinations from around the world right from the TripAdvisor Android app. Searching for “Paris,” for instance, will return all the info you would expect from a TripAdvisor page, like a map, guide, things to do, and accommodation options, but also a handful of Play Music playlists. I got “I love Paris,” “Best of French Touch,” and “Indie French Pop with Caffeine,” plus an option to explore more collections in Play Music.

Tapping on the playlists opens them up in Google Play Music (if you don’t have the app, you’ll be prompted to install it).

To promote the TripAdvisor integration, Google is offering two months of free premium Play Music, which would normally cost you $20. The catch is you need to be a new user – if you already have (or used to have) a Play Music premium subscription, you don’t get to enjoy this deal.

In a way, the partnership makes a lot of sense: one of the main perks of the paid tier of Play Music is the ability to download tracks for offline listening. For folks who can’t live without their tunes, even on vacation, offline listening can help avoid a nasty data bill shock.

This looks like an interesting way for Google to promote Play Music, a compelling service that lacks the popularity of Spotify or even of the relative newcomer Apple Music. Google has not revealed usage stats for its music service, but it goes up against some real heavyweights: Spotify recently hit 30 million paid subscribers and Apple Music is growing fast.