You can now message local business from within Google Maps

Earlier last year, Google enabled a new feature that allowed users in select countries to directly communicate with businesses over SMS. Expanding on that feature, Google is today rolling out an enhancement that will consolidate this communication and make it much simpler to follow up with a business.

All messages sent to or received from a business will now show up under a separate tab within the Google Maps interface. Since most users search for and locate local shopping options or places to eat within the Google Maps interface, it makes logical sense to place the messages option here.

Once enabled, you will be able to tap the “message” option when you click on a Business Profile. This will pop you into the Messages tab from where you can initiate communication. Responses will show up within the same messaging interface. Google plans to expand availability of the feature to more countries over the coming weeks.

Business owners can download the Google My Business application from the Google Play store or App Store for iOS users. The app will allow business owners to enable real-time communication with customers, which should help boost engagement levels.