Google now allows some users to try streaming games in the Play Store

We live in a cloud-centric world where streaming is an increasingly common way of accessing digital entertainment from music to movies, and even games. With that in mind, it’s not too surprising to learn that Google is now starting to bring streaming app support to Google Play as a means of trying apps before you buy.

News of the new feature comes by way of Android Police, and while the feature hasn’t reached my own device just yet, there are a growing number of folks that reportedly are seeing “Try Now” as an option in select apps. At least at the moment, the feature only applies to premium games and gives you the ability to try the – via streaming – for 10-minutes. For now, it is unknown whether or not Google and app developers will offer this feature for other types of premium apps.

Early reports suggest the streaming option is a bit buggy, but nonetheless this is a pretty interesting move and a great way to get more folks to consider premium apps. After all, there’s much less risk if you already tried the premium app and verified it is what you’re looking for.

It’s unclear when this feature will become available to all users, but considering Google’s typical update history, it will probably be at least a few weeks. Hopefully we’ll learn more about Google’s plans for app demo streaming later today at the Pixel event.

What do you think of this feature? Let us know in the comments.