HONOR 7 attracts record interest in China, European launch this year

Huawei may have only announced the HONOR 7 a week ago but the handset is already attracting a lot of attention. Earlier today, HUAWEI confirmed that that its HONOR 7 smartphone has attracted record interest from customers in the week since it launched in China and they plan to bring the handset to Europe later this year.

In the week since the HONOR 7 launched, HUAWEI say the handset attracted 9 million pre-orders but to clarify these ‘pre-orders’, we spoke to Lars-Christian Wiesswange – who is Chief Engagement & Communications Office at HONOR Europe – who confirmed the pre-orders were customers who had placed an order but hadn’t yet paid for it.

“Over 9 million people in China have already registered to buy the new HONOR 7, which marks a great success of its popularity. The demand for the HONOR 7 was in fact so high, that the first stock of the handset sold out in just two minutes.”

To capitalise on the demand, HONOR has also confirmed that it plans to launch the HONOR 7 in Europe later this year, with a launch at September’s IFA 2015 the most likely venue to unveil the handset.

The HONOR 7 is a smaller version of the excellent HUAWEI Ascend Mate 7 phablet and offers a 5.2-inch Full HD display, all-metal build, octa-core Kirin 935 processor, 3GB RAM, 20MP rear camera and a fingerprint sensor located on the rear (just like the Mate 7).

The demand for HONOR’s handsets is seemingly not limited to just the HONOR 7, with the company confirming that the growth rate of its smartphone range is simply phenomenal. According to the brand, it sold 20 million smartphones last year (having been launched as HUAWEI’s e-commerce brand in 2013) and then sold a further 20 million in the first half of this year.

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Frank Yao, Managing Director of Western Europe for HONOR, said:

‘We are very excited about this regional success and believe that honor 7 will see a great response from users in Europe too, later this year. As a new flagship product of the HONOR product family, honor 7 is bringing further innovation at an affordable price. Feedback from the community is very positive, which reaffirms our commitment to our customers and our focus to deliver products that always exceed users’ expectations,’

What do you think of the HONOR 7 and the rest of HONOR’s devices, including the excellent HONOR 6 Plus? Let us know your views in the comments below guys!