Moto Maker now available in China at an introductory price

Motorola’s parent company Lenovo held today its first tech conference and one of the biggest announcements was the launch of the Moto Maker customization program in China.

Starting today, Chinese customers can order highly-customized versions of the Moto X (2014) from MotoMaker.cn. Just like in the United States and Europe, buyers in China can now pick materials, colors, trimmings, engraved messages, and accessories for their Moto X. Natural materials like wood and leather are among the options.

In China, a customized Moto X (2014) will cost from 2,799 yuan (around $450), but only until June 2. After this date, the price will jump to 3,099 yuan. The non-customized Moto X (2014) will go for 2,699 yuan, while two other Motorola phones are on sale right now: the Moto G (2014) and the rebranded Nexus 6 known as Moto X Pro.

The launch of Moto Maker in China speaks about Lenovo’s commitment to the Motorola brand, even in its own market, where the Lenovo name is better known than in the West. Motorola is Lenovo’s premium brand, especially in developed market, though we’ve seen some pretty attractive Lenovo-branded devices as well.

Just today, Lenovo introduced a smattering of new devices, including a VR headset, a streaming device, and new tablets; but what really piqued our interest were the Magic View concept smartwatch and a smartphone concept with a built-in laser projector.