Sprint raising its Unlimited Plan price to $70

Truly unlimited plans are a very rare breed in today’s USA cellphone market. One of the very few carriers still offering unlimited calls, messages and “high speed” data is Sprint. The network also happens to offer one of the best deals at $60 per month, but now we are learning that’s a price that won’t be sticking around for long.

Sprint has announced it’s Unlimited Plan rate is going up by $10, effectively costing $70 starting October 16th. They don’t go too much into detail about the factors involving this decision, but we can assume the $60 price point simply isn’t bringing enough cash. And at $70 the price is still cheaper than competing rates. T-Mobile charges $80 for a similar plan, for example.

Current customers need not worry, though. Those who are already on Sprint, or sign up by October 15th, will be able to stick with the $60/mo charges. This is why Sprint is urging customers to sign up before then, if they are thinking about switching to the Now Network.

In order to qualify for these prices, customers have to sign up for iPhone Forever, Sprint Lease, Sprint Easy Pay, pay the full retail price for a phone or bring in their own devices. This pretty much means there’s no service contracts allowed here. And the company is quick to remind you they will cover the costs to switch to their network, so contracts or phone plans should be no limitation to get to Sprint by the 15th of October.

What do you guys think? Is $70 a month too much for unlimited Sprint service? I mean, the company is having a hard time keeping its customers as it is. They have arguably lost the 3rd spot in the USA to T-Mobile. I believe Sprint chose a bad time for this move.