Xiaomi-backed Yi Technology launches an affordable mirrorless camera

XiaoYi (also known as Yi Technologies), an associated brand of Xiaomi, has introduced M1, a Micro Four Thirds mirrorless camera that promises solid performance on a budget.

With a striking resemblance to Leica cameras like the Leica T, the M1 is available in black and white color options and offers Bluetooth and Wi-Fi connectivity allowing you to transfer images to your smartphone seamlessly.

As the low price might suggest, the M1 is not the most advanced camera around. There’s a 20.16MP Sony imaging sensor and a maximum of ISO 25,600 sensitivity, but there’s no built-in flash or an electronic viewfinder. It sports a 3-inch 720 x 480 touchscreen with the interface resembling a camera app, and the M1 can effectively shoot 50-megapixel photos and record 4K video at 30 frames per second.

The Yi M1 will sell in China through popular online retailer JD.com from September 23. The camera is available with two lens options. At ¥2,199 ($330), you can pick up a 12-40mm f/3.5-5.6 lens bundle, or opt for the more expensive 42.5mm f/1.8 lens for ¥2,999 ($450).

There’s no mention of the camera making its way outside China officially, but in all likelihood, you’ll find sellers on your regular online store importing and selling it. However, that would also mean a premium on this otherwise good value-for-money mirrorless camera.

Before the M1, XiaoYi launched a GoPro competitor dubbed simply Yi. A 4K version of that device made its way to the United States for the attractive price of $249.