ZTE talks IFA plans, readies Axon phone global launch

IFA 2015 is just a few days away and ZTE has been sharing its plans for the event in Berlin. The Chinese company has big plans for later this year and is aiming to expand its brand across not only the US but also in Europe.

At the centre of its event is an international version of its Axon flagship smartphone. The handset originally launched in the US back in July and a Chinese version, complete with an additional fingerprint scanner, was released shortly afterwards, but a global release hadn’t been announced until now.

We are not sure if the international version will come with the fingerprint scanner or not. However, there is a single listing for an international model from China, which states that the phone will offer a 5.5-inch FullHD display, Snapdragon 810 processor, 3GB of RAM and a 13 megapixel camera, which is a little weaker than the US model. We’ll have to wait and see exactly what ZTE has planned for the rest of the world.

“This renewed focus shows our global commitment to product longevity and will see us rollout more products from our four core product lines across markets worldwide.” – Adam Zeng, CEO, ZTE Mobile Device

Along with an international Axon phone, ZTE will also be rolling out its ultra-thin Blade V6 into new territories. The Blade V6 is an affordable entry level smartphone. ZTE will also be showcasing its SPro 2 Smart Projector and smartphones from its nubia sub-brand at the event.

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Along with product demonstrations, ZTE is also planning a press-only breakfast with photographer Ed Kashi as a guest speaker, no-doubt to big-up its smartphone camera performance. There will also be a ZTE Fun Day on September 6^th, featuring German musicians Culcha Candela and Albert N’Sand.

Be sure to pencil IFA into your diary from September 4^th to 9^th, as we will be there to bring you all of the breaking news.