ASUS announces the Zenfone Max with 5000 mAh battery

Bigger battery life is probably the typical smartphone user’s number one feature on the improvements wish list and Asus has heard your calls. The company has just announced its new ZenFone Max at a launch event in India today, which features a gargantuan 5,000mAh battery.

5,000mAh should be enough juice to get even the most power hungry user through a full day of use. However, the large battery does mean that the smartphone is a little on the big side, with a 5.5-inch display and some rather hefty looking bezels.

There’s no word on the display’s resolution yet, but the smartphone comes with a Snapdragon 410 SoC and 2GB of RAM, so we’re looking at a entry/mid tier device. The processor should ensure plenty of life from the already huge battery. The Zenfone Max also features a 13 megapixel rear camera with f/2.0 aperture, laser auto-focus and dual-LED flash, along with a 5-megapixel front facing camera.

ASUS is keeping the pricing details under wraps for now, and it’s not clear exactly when the smartphone will be hitting the shelves. Given the cost competitive nature of India’s smartphone market, ASUS is going to have to price its Max accordingly against other handsets with larger batteries, such as the Innos D6000 (6,000 mAh) and the Marathon M4 (5,000 mAh), which retail for less than Rs 19,000 ($300).