Amazon Echo arrives in the UK with new white model

More than two years after launching the Amazon Echo in the US, the little smart speaker has finally made its way to the UK. Speaking at a launch event in London, Amazon not only announced that the Echo and Echo Dot would soon go on sale in the UK, but also that they will also be available in a new white color option as well.

If you’ve missed some of our feature coverage, Echo connects up to your music streaming account over WiFi, can read back audio-books, and offer up weather, news, and time updates via the company’s Alexa virtual assistant. Amazon has also partnered up with Sky Sports, TuneIn, Just Eat, Skyscanner and Uber in the UK for additional app support. Alexa has received a small upgrade of sorts too, she can now chat away in a charming English accent.

Pre-orders are now live over at Amazon UK. The regular Echo is priced at £150 and will begin shipping out to consumers on September 28th. If you’re a Prime customer, you can save £50 off the Echo if you order within the next two days. There’s a bit more of a wait for the £50 Echo Dot, which won’t begin shipping until October 20th.

Amazon has been making a big push to get its Echo devices into consumer’s homes in order to increase the user base of its media streaming services. The company hopes to sell 3 million Echo devices this year and 10 million in 2017. Amazon has apparently been struggling to keep up with demand in the US, so it might be wise to get your pre-order in early, if you’re interested.