ASUS ZenFone 2 coming to India, pre-orders kick off today

Asus’ latest low-cost flagship has now formally launched in India with pre-orders starting today, exclusively through Flipkart. As we have seen in other markets, Asus will sell multiple variants of the Zenfone 2 with differing specs, though all the models sold will be powered by Intel Atom chips.

Starting with the entry-level member of the family, the Zenfone 2 (ZE550M) comes in at 12,999 INR or about $129. This model has an Intel Atom Z3560 processor with 2GB RAM, 16GB storage, microSD expansion, a 13MP rear cam, 5MP front cam, dual-SIM slots, a 5.5-inch 720p display, a 3,000 mAh battery, and Zen UI (based on Lollipop). Considering the pricing, this is actually a pretty impressive device — even if the relatively poor resolution, given the display size, will likely prove to be a deal breaker for some.

In addition to the ZE550M, there will also be three different configurations offered for the ZE551ML: a version featuring 16GB storage and an Intel Atom Z3560 CPU with 2GB RAM, a version featuring Intel Z3580 with 4GB RAM and 32GB storage, and a version with an Intel Z3580, 4GB RAM, and 64GB storage. All three of these configurations have a 5.5-inch 1080p dislay, a 13MP rear cam, 5MP front cam, a 3,000 mAh battery, dual-SIM slots, LTE, and Zen UI (based on Lollipop). Pricing for these handsets are 14,999 INR ($236.76), 19,999 INR ($315.69) and 22,999 INR ($363.05) respectively.

What do you think, anyone planning on picking up the ASUS Zenfone 2? How does its features and pricing compare to other handsets available in your region? For those interested, be sure to chec out our full review.