ASUS launches ZenFone 3 Max in India with two variants

At a launch event in New Delhi, Asus announced the launch of the ZenFone 3 Max in India. ZenFone 3 Max comes in two size variants – one with a 5.2-inch display and another with a 5.5-inch display. The Max completes the ZenFone 3 line-up in India. ASUS had previously launched its other ZenFone 3 smartphones in the country back in August.

The handset’s big selling point is its large 4,100mAh battery, which ASUS says can offer 38 days of 4G standby time and 17 hours of 3G talk time, and can double up as a powerbank to charge other gadgets (The product comes bundled with an OTG cable for reverse charging and file transfer). Obviously, you’re going to get a lot less than that if you’re even a moderate user though. Both devices sport a fingerprint sensor positioned near the top of the rear panel, allowing the user’s index finger to rest naturally upon it.

“We understand the needs of the mobile consumers who are constantly on the move and require access to everything at the tip of their fingers. Through Zenfone 3 Max, we have been able to combine high-end aesthetics, a great photography experience, as well as a battery that ensures that users can enjoy their smartphone experience for longer durations without having to look for a plug point.”

– Peter Chang, Region Head – South Asia & Country Manager for ASUS India

ASUS Zenfone 3 Max (ZC553KL) Specifications

• OS: Android M with ZenUI 3.0
• Display: 5.5-inch FHD (1920 x 1080) | 2.5D contoured glass
• Processor: Qualcomm Snapdragon 430 Octa-core 64-bit processor | Adreno 505 GPU
• RAM: 3GB
• Internal Storage: 32GB; expandable up to 128GB via microSD card
• Front Camera: 8MP | f/2.2 aperture
• Rear Camera: 16MP | f/2.0 aperture | 0.03s Laser AF/PDAF | EIS | Dual Flash | 64MP Super Resolution
• Battery 4100mAh
• Dimensions: 151.4 x 76.24 x 8.3mm
• Weight: 175g

ASUS Zenfone Max (ZC520TL) Specifications

• OS: Android M with ZenUI 3.0
• Display: 5.2-inch HD (1280 x 720) | 2.5D contoured glass
• Processor: Quad-core 64-bit MediaTek processor | Mali T720 GPU
• RAM: 3GB
• Internal Storage: 32GB; expandable up to 32GB via microSD card
• Front Camera: 5MP | f/2.2 aperture
• Rear Camera: 13MP | f/2.0 aperture | 52MP Super Resolution
• Battery 4100mAh
• Dimensions: 149.5 x 73.7 x 8.55mm
• Weight: 148g

While the Zenfone 3 Max ZC520TL is available starting today across major online and offline retailers in the country, the Zenfone 3 Max ZC553KL will be available by the end of this month. Available in three metallic colours – Titanium Gray, Glacier Silver, and Sand Gold – the 5.5 inch-variant (ZC553KL) is priced at ₹17,999 ($270) and the 5.2 inch-variant (ZC520TL) is priced at ₹12,999 ($195).

The Zenfone 3 Max lands in a crowded budget-to-mid-range segment in India. What are your thoughts on the internals of the Zenfone 3 Max, and would you be picking one up?