CES 2025: What's happening at the world's largest tech show

CES 2025 is underway right now! The annual Consumer Electronics Show is packed with tech reveals, announcements, and loads of hands-on opportunities. Our team is on ground in Las Vegas for the event, covering all the official announcements that are happening right now and over the next few days. Here’s everything that’s been announced at CES 2025 and all the stuff we expect to see.

CES 2025: What you need to know

• What is CES? CES stands for Consumer Electronics Show. It’s the largest yearly tech convention in the world. It hosted almost 140,000 attendees in 2024.
• When is CES 2025? CES 2025 will run from Tuesday, January 7, through Friday, January 10, 2025.
• Where is CES 2025? CES 2025 is being held in Las Vegas, Nevada, primarily at the Las Vegas Convention Center. Separate CES announcements, keynotes, and product unveilings happened in various Las Vegas locations.
• Is CES 2025 open to the public? CES’ physical show floor and events are not available to the public. This convention is exclusive to people affiliated with the consumer tech industry.

Acer

Acer revealed a bunch of products at CES 2025, including refreshed Swift and Aspire laptops and new Nitro and Predator gaming laptops with the latest silicon from Intel and NVIDIA. The company also launched iPad-sized Nitro Blaze gaming handhelds at the event.

AMD

The PC chipmaker has gained plenty of momentum in the last few years thanks to its competitive Ryzen chips and, more recently, the introduction of AI silicon. The company revealed its new Ryzen AI 300 and Ryzen AI 200 CPUs for AI PCs. It also announced Ryzen AI Max chips that are designed for high-powered PCs.

ASUS

ASUS revealed refreshed ROG Zephyrus and Strix SCAR gaming laptops at CES 2025. The company also unveiled the 2025 Flow Z13, a 2-in-1 gaming tablet powered by the latest AMD Ryzen AI Max Plus 395 with Radeon 8060S graphics.

Beatbot

If you’re tired of manually cleaning your pool and have some extra money, Beatbot’s new AquaSense 2 Ultra will get the job done. Announced at CES, this bot features 5-in-1 cleaning capabilities to provide a pristine and spotless pool. It will be available for $3,450 starting February 10, 2025, from Beatbot or on Amazon.

Botslab

Botslab showcased a slew of home security devices that range from dashboard cameras to doorbell cameras. Notably, it announced the Botslab 4K PT Battery Cam W510, Pano Battery Cam W520, G980H Dash Cam, and Video Doorbell 2 Pro.

Dell

At CES 2025, Dell announced that it’s abandoning its XPS, Inspiron, and other classic brands in favor of new branding strategy. The new Dell family of laptops is divided into Dell (entry), Dell Pro (mid-range), and Dell Pro Max (high-tier) brands.

The Dell 14 Plus and Dell 16 Plus are the most the company’s latest entry-level models in the new lineup, starting at $999. The new Dell Pro family offers a much wider selection of machines ranging between 13.3 and 16 inches.

The Dell Pro Max is the top-of-the-line machine offering QHD+ resolution, 16:10 aspect ratio, and up to Intel Core Ultra 9 processors, along with NVIDIA graphics.

Delta

Delta Air Lines had a big presence at this year’s CES. The company announced a new partnership with YouTube that will give SkyMiles members free onboard access to YouTube Premium and YouTube Music Premium. On top of that, it plans to revamp its in-flight entertainment system with 4K HDR QLED displays that have Bluetooth connectivity. It’s also working on cloud connectivity and new Delta Sync seatback experiences like “Do Not Disturb” and announcement translations.

Google

Google is another player that’s frequently attended CES over the years. It usually offers a ton of smaller announcements rather than a few massive reveals. At CES 2024, it effectively rebranded Nearby Share to Quick Share, announced a variety of Chromecast-related additions, and revealed a smattering of automation-related announcements.

This year, Google’s big CES 2025 announcement is that it’s bringing Gemini to the Google TV platform. New Google TV devices will come equipped with far-field microphones that make it easier to start conversations with the voice assistant without a remote. These devices will also get proximity sensors that can tell when a user is approaching the TV.

Well-known smart lighting maker Govee brought a few products to the show. Specifically, the company unveiled three new products. These include the Govee Gaming Pixel Light for pixel art purists, the Govee Table Lamp 2 Pro x Sound by JBL for audiophiles who love ambient lighting, and the Govee Mini Panel Lights for serious lighting customization projects.

HP

HP brought the latest additions to the EliteBook family to CES 2025. The EliteBook X G1i is the entry model, EliteBook X Flip is a 2-in-1 with similar features to the EliteBook X G1i, and the EliteBook Ultra G1i is the highest-end offering. Staying consistent with the theme of AI at CES 2025, all three notebooks feature an NPU for better AI support.

Lenovo

Lenovo came out swinging at CES 2025. The Chinese manufacturer showed off a bevy of new laptops including the Yoga Slim 9i, Yoga Book 9i, Yoga 7i 2-in-1 and Yoga 9i 2-in-1 Aura Edition, and Yoga Slim 7i Aura Edition. However, laptops weren’t the only devices Lenovo had in its bag. We also got a good look at the Yoga Tab Plus, the ultra-customizable AdaptX Mouse, a self-charging Bluetooth keyboard, and a plethora of AI-powered accessories.

LG

LG launched everything from “true wireless” to its OLED evo M5 model at CES 2025. It also showcased the OLED evo G5 series that offers gamers access to the first 4K TVs with 165Hz VRR support. The new LG flagship TVs are all AI-enabled, allowing them to enhance low-resolution media, offer personalized content suggestions for each user, and more. They also feature Microsoft Copilot access, custom background image generation, and voice recognition.

Nanoleaf

Best known for its smart lights, Nanoleaf announced at CES 2025 that it is expanding into wellness. Its first product in the category is the LED Light Therapy Face Mask, which is selling for $149.99 and is currently available for pre-order. The aim of the mask is to treat skin issues like acne, fine lines, uneven skin tone, and collagen production.

Narwal

Narwal brought a slate of new robotic vacuums to the show floor including the Narwal Freo Z10, Narwal Freo Pro, and Narwal S30. But the highlight of the group may be the Narwal Flow. This cleaning bot handles vacuuming and mopping duties like the others, but includes advanced features like the FlowWash Mopping System, Deep Carpet Boost, and Twin-AI system.

NVIDIA

Nvidia unveiled its latest graphics card lineup at CES 2025, headlined by the GeForce RTX 5090. As the successor to the RTX 4090, the RTX 5090 will officially launch on January 30, priced at $1,999.

The series also includes the RTX 5080 ($999), RTX 5070 Ti ($749), and RTX 5070 ($549). Notably, Nvidia claims the RTX 5070 delivers RTX 4090-level performance at a more accessible price point.

OnePlus

OnePlus typically holds its own launch events, so we weren’t initially anticipating a significant presence at CES. However, the company recently confirmed that the OnePlus 13 will debut on January 7. That doesn’t mean it’ll launch in Las Vegas, but it’s still worth keeping an eye on the brand.

Stablemates OPPO and realme also tend to avoid CES, but the latter did show off the realme 12 Pro Plus and its 3x periscope camera on the sidelines of the event earlier this year.

Pebblebee

On the heels of launching a new line of Bluetooth trackers this past fall, Pebblebee introduced a new product called Link. Pebblebee Link is designed to help you reconnect with your missing items via scannable QR code labels. Once the label is applied to the item, anyone who comes across your missing gear can scan the QR code to learn how to let you know about their find. The company will sell these stickers as a five-pack for $9, 20 for $20, or 30 for $28.

Razer

AI has been a major theme at CES this year and Razer continued the trend by pulling back the curtain on Project Ava. This is an AI-powered gaming assistant that promises to be part esports coach, part strategy guide, and part IT support. There are no details on availability, but gamers can start registering for the public beta right now.

Razer also introduced us to the new Blade 16, its thinnest Blade laptop to date. Another notable aspect about this computer is that Razer ditched Intel and chose to go down the AMD route this time.

Roborock

Roborock is another company that had a lot to share this year. The company introduced five new combo vacuum models including the Roborock F25 ACE, F25 ALT, and F25 RT. It also impressed with its next-gen flagship Saros series that includes the Saros 10 and 10R. However, the Saros Z70 is maybe the stand out with its robotic grabbing arm.

Samsung

Samsung had a host of announcements at CES 2025. The company is equpping its new flagship Neo QLED, OLED, QLED, and The Frame TVs with smartphone-like AI smarts. Called Vision AI, the new tech brings Generative Wallpapers, Live Translation, Click to Search, and more to Samsung’s full TV lineup.

Samsung also launched the Galaxy Book 5 Pro and Galaxy Book 5 360 with Intel Arrow Lake Core Ultra processors and loads of AI features. The laptops will be available in the US and other markets starting February.

Moreover, on the sidelines of CES 2025, Samsung confirmed the January 22 launch date for the Galaxy S25 series.

TCL

If there’s a major tech expo, TCL is there. At CES 2025, the company launched the TCL 60 XE NXTPAPER 5G, the first phone to come to North America with a NXTPAPER Key — a physical toggle that switches between standard and e-ink-style displays. You can read our TCL 60 XE NXTPAPER 5G hands-on here.

TCL also unveiled the next iteration of its NXTPAPER display technology and portable Google TV projector called TCL Playcube.

Ultrahuman

Sure, there’s the Galaxy Ring and the Oura Ring, but these health trackers don’t provide the kind of luxury Ultrahuman is aiming to deliver with its “Rare” rings. Announced at CES, this series features two rings coated in 18K gold, sourced from London Bullion Market Association-approved refineries and hallmarked by the Bureau of Indian Standards. There’s also a third ring, but this one features a silver color band made of pt950 (95%) platinum.