Samsung gets 'Tim Cook' to praise the Galaxy Z Fold 8

As was long rumored, Apple officially entered the foldable race this week after announcing the iPhone Duo. Similar to the Galaxy Z Fold 8, Apple’s new form factor sports a wide, passport-like design. Not missing a beat, Samsung took the opportunity to poke some fun at the Cupertino-based firm.

Samsung’s New Zealand branch has shared a playful new advertisement for the Galaxy Z Fold 8. The video stars “Tim Cook” endorsing the iPhone Duo rival. Not that Tim Cook, but Tim Cook from Palmerston North, New Zealand. However, this Tim Cook does look an awful lot like Apple’s former CEO, sporting glasses and clothing that are similar in style to what the executive is known to wear.

The clip starts off in typical Apple fashion, with “Tim Cook” spouting exaggerated language like “With this phone, everything changes” and “The future is here.” The New Zealander finishes the video by saying, ‘This thing is the best of both worlds. Best phone I’ve ever had. You can quote me. Tim Cook from Palmerston North.”

I can always appreciate some light ribbing between brands. However, Samsung’s jab is a little more subtle than the shade Google threw at Apple’s smartwatches for its Pixel Watch 5 teaser.