Google Camera app rumored to get Google Goggles functionality

Google has plenty of apps, devices and services, but their main business is Search. Really, everything revolves around Google Search, and if they can somehow tie in their other products, they will.

The latest rumor suggests even the official Google Camera app is to get a bit of extra functionality, but it’s really nothing new; it would simply be the implementation of a technology the Search Giant already uses.

The rumor is that the Android camera app would get Google Goggles capabilities. If you are out of the loop on this one, Google Goggles is an augmented reality app which allows you to make a search by taking a picture of anything.

It’s actually an awesome app, but not everyone goes through the effort of downloading it. This is why bringing its functionality to the official camera app (which is part of the stock Android experience in devices like the Nexus line) would be a significant move.

These details come from an anonymous source who also gave us a bit more details on the project. The report states there will be a new feature integrated, allowing users to outline specific areas of the image in order to directly target their searches.

In Google Goggles, one can only search the whole image, which has proven to bring plenty of discrepancies. Images often display plenty of distractions, background items and other objects that may throw off a search result. According to the sketch provided, the system will also be able to recommend retailers for purchasing products, as well as other details.

Furthermore, it i said this technology has also been tested in “wearable computing devices”. This could suggest this technology may come to products like Google Glass and possibly even VR (or AR) headsets.

That’s about all we know for now, but if this rumor is to pan out you can be sure more details will emerge soon enough. Until then, you can continue using Google Goggles on its own. What do you guys think, though? Would you enjoy Google Goggles integration on the official Android camera app?