Google Nest Hub now available in India

The Google Nest Hub is officially available in India as of today, retailing for 9,999 rupees ($140). The device complements the already available Google Home and Google Home Mini and can be purchased at Flipkart, Croma, Reliance Digital, and TATA Cliq.

The Google Nest Hub’s price tag is marginally more expensive than the recently launched Amazon Echo Show 5 at 8,999 rupees ($130). Amazon’s already robust product lineup, including the Echo, Echo Dot, and Echo Plus, provides stiff competition for Google’s ecosystem.

While Amazon’s products utilize Amazon Prime Music and Music Unlimited, Google’s officially support YouTube Music, JioSaavn, Wynk, and Spotify in India. Customers also have access to Gaana Plus ad-free streaming on all of the Google-powered smart speakers when they purchase the Google Nest Hub.

Read also: Amazon Echo Show 5 takes on the Nest Hub, brings a smart display to your desk

Competition between Google and Amazon is sure to heat up even more in the coming months. In a recent press release, the Lenovo Smart Clock was also said to launch in India “soon,” bringing Google Assistant to another competing smart display device in the Indian market.