Google Now testing out personalized interest cards

After experimenting with new cards for its Now on Tap software earlier in the month, Google is now testing out a new feature for Google Now called Explore Interests. The new option is designed to better tailor the assistant experience to each user, by bringing selectable topics to a menu on the main screen, rather than tucking a load of toggles away in the settings.

The Explore Interests feature works by presenting the user with a list of categories, ranging from sports and TV, to people and stocks. From there, users can dive on into more specific results and subcategories to track based on their location, search history, and popular topics. For example, the TV section contains shows to follow, such as The Voice and The Bachelor.

The feature also offers up items that are proving popular in your particular area, for more specific national and regional results. Once an item is selected to track, new cards will then be displayed in the main Google Now menu whenever some related news crops up. Eventually, users may be able to track almost any subject straight through Google Now, which would certainly be handy.

Although these features have been spotted in the wild, Google stresses that the company is just experimenting with this feature for now and that it doesn’t have anything official to announce yet. Would you like to see Google Now offer up a wider variety of results based on your interests?