Hisense's new C3 Ultra projectors go global, but the Pro model is sitting this one out

IFA 2026 was eventful this year, chock full of announcements from brands like Acer, Samsung, and TCL. Hisense was also at the show, giving us a taste of its next products. With IFA in the rear-view mirror, Hisense is launching its latest projectors.

Shown off at IFA, Hisense has announced the global launch of the new C3 projector family. This family consists of the C3 Pro, C3 Ultra, and C3 Ultra Max. However, only the Ultra models are launching this month. The company says the Pro model will follow at a later date.

All three models offer projection sizes up to 300 inches and come with a 5,000:1 contrast ratio with an IRIS Lens. You can also expect each model to have a Devialet-tuned audio system and a built-in subwoofer. Where each model will mainly differ is in the lumen count:

• C3 Pro: 3,000 ANSI lumens
• C3 Ultra: 4,000 ANSI lumens
• C3 Ultra Max: 5,000 ANSI lumens

However, the Ultra Max offers a little something extra. Hisense’s most premium C3 model will have a full 2x optical zoom, while the other two models have 1.6x optical zoom.

The company did not reveal the prices of each model in its press release. It also does not mention when shipping will start.