Look out Apple and Samsung: HUAWEI shipped over 100 million phones in 2015

When I got my hands on the HUAWEI Mate 7 for the first time, I knew that this company was on to something. Despite some glaring software issues, the phone was highly attractive, the hardware was excellent, and the rear fingerprint scanner was one of the best implementations I’d ever witnessed. Since then, HUAWEI has only went uphill, introducing the HUAWEI Mate S, and more recently the Nexus 6p and Mate 8. Not only is the hardware prowess on the upward march, so is consumer interest it seems.

HUAWEI has now announced it has shipped more than 100 million smartphones this year, putting in on ground that is almost even with major competitors Samsung and Apple.

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The big difference between HUAWEI and the other ‘big two’ is that the bulk of the third largest phone manufacturer lies in China and other parts of Asia. That said, HUAWEI has made a push towards the western markets in 2015 and in 2016 is reportedly set to bring the Mate 8, HONOR 5x, and other key products to the United States. Will this continued push allow HUAWEI to jump ahead of the current smartphone kings, Samsung and Apple? While it’s hard to say for sure, there is no denying that HUAWEI is on a roll, like them or not.

For HUAWEI, it likely will come down to marketing, and software. HUAWEI has proven that it has the hardware and design side of things down, with the Nexus 6p winning our “people’s choice” award for the best Android phone of the year. If HUAWEI can find a way to makes it software more western market friendly on its non-Nexus devices, things will only go up from here.

What do you think of HUAWEI? Impressed by what you’ve seen, or less optimistic? Let us know your thoughts in the comments below.