HUAWEI Mate 10 Pro scores record-breaking pre-orders in Europe

HUAWEI unveiled its Mate 10 Pro in Germany on October 16 alongside the standard HUAWEI Mate 10. The latest devices in HUAWEI’s “Mate” range of phablets, these had the difficult task of going on sale during a period which would also see the launch of the highly anticipated Samsung Galaxy Note 8 and Apple iPhone X from the company’s main competitors.

Despite the challenging circumstances, HUAWEI has revealed that the Mate 10 Pro has become its fastest-selling smartphone in Western Europe. In a statement, HUAWEI said that the device surpassed “all previous” company records for pre-orders in Western Europe, and that it also “exceeded internal sales targets for pre-order by over 100%.” HUAWEI didn’t reveal exactly how many device pre-orders were taken, however.

The Mate 10 Pro boasts a bezel-less, 18:9 display, Hisilicon Kirin 970 and an outstanding camera. It’s also water-resistant, unlike the Mate 10 standard, but is also a little more expensive at €799 (~$950) compared to €699 (~$830). You can read more about the differences between these two in our HUAWEI Mate 10 and Mate 10 Pro review; we said that, despite some caveats, they are “incredible” smartphones.

Meanwhile, HUAWEI isn’t the only company announcing record-breaking sales this week — the OnePlus 5T was revealed as the fastest-selling OnePlus smartphone only a couple of days ago.

Does HUAWEI have what it takes to achieve its goal of becoming the number one smartphone vendor by 2022? Give us your thoughts in the comments.