LeTV compares Apple to Nazis to promote its upcoming “bezel-less” phone

Have you ever heard of LeTV? Even if you know your Xiaomi from your ZTE, it’s likely that the name of this Chinese company doesn’t ring too many bells. Even in its home market, LeTV isn’t an established name, at least when it comes to smartphones. But the company’s ambitious boss is looking to change that.

Jia Yueting, chairman and president of Leshi Internet Information and Technology (commonly referred to as LeTV), took to Weibo to promote the release of the company’s first smartphone, the LeTV X900. So far, nothing special, but the artwork accompanying the post will surely raise some eyebrows.

“Crowdsourced, freedom vs arrogance, tyranny” spells out the text in the cartoon. The choice is simple, in LeTV’s vision: the “walled garden” maintained by the “arrogant” Apple on the right, or the freedom enjoyed by all the cool (and apparently environment-conscious) kids on the left.

Yes, LeTV went there. It may not be in good taste, it may not be accurate, but this blunt portrayal of Apple as literally Hitler is sure to gain LeTV some much needed exposure for the X900.

The X900 is set to be released next month, and the most interesting thing about it shapes up to be its “bezel-less” design.

Rumored specs include a 5.5-inch display, a Snapdragon 810 processor, 4GB of RAM, and a 20.7MP camera on the back. Not bad for a first effort from a company mostly known for its entertainment business.

The LeTV X900 “super phone” isn’t the only “bezel-less” device coming out of China soon. Just earlier this week, a leak revealed Oppo’s similar design. The pioneer in this field is, however, Sharp, whose Aquos Crystal device made it to US last year via Sprint.