Meta brings Pixel-like Call for Me features to Muse for $20/month

Google’s Gemini has already learned to sit through hold music, navigate phone menus, and speak to businesses on your behalf. The feature even expanded to Pixel 10 phones this week. Now, Meta wants its own AI assistant to take those unwanted calls off your hands.

Meta’s chief AI officer, Alexandr Wang, announced on X that Muse can now make outgoing calls for paid subscribers in the US. The feature previously entered limited testing in September, but it’s now available to anyone with a paid Muse subscription.

That means paying at least $20 per month, with a $100 tier also available for heavier usage.

Muse can contact restaurants, insurance providers, cable companies, and other US businesses to handle tasks such as reservations and customer service inquiries. Essentially, you give it a job that requires a phone call, and it handles the conversation.

But how does Muse compare to other AI assistants?

Google’s Gemini-powered Call for Me offers similar functionality. It uses your own phone number, lets you follow conversations through live transcripts, and lets you take over when needed. The feature remains restricted to eligible Pixel owners in the US.

Meanwhile, Grok Bot can also place calls to US businesses and individuals who have consented to receive them. Anthropic’s Claude supports outgoing calls through third-party connectors such as AgentPhone, rather than an equivalent built-in consumer feature. Startup Instinct also offers calling through its Concierge service.

We know Google is exploring ways for Gemini to call friends and family on your behalf, potentially to relay messages or retrieve information. Grok Bot can already call consenting individuals, taking AI-powered phone conversations beyond businesses and customer service. Meta hasn’t announced similar plans for Muse, although with competitors already exploring or offering this capability, it’s worth watching whether the company eventually expands its calling feature to personal contacts.

For now, Muse’s wider rollout brings another major AI assistant into the business-calling race. The more interesting competition may begin when these agents can handle conversations beyond customer service.