Amazon offering Moto G Play for $99.99, if you don't mind the lockscreen ads

Amazon’s attempt to break into the phone market with the Fire Phone proved nothing short of a disaster, but rather than jump out of the market entirely, the e-tailer is taking another route. Back in June, Amazon announced that it would offer the Moto G4 and BLU R1 HD at discounted prices exclusively to Prime members, with the only catch being ads on the lockscreen.

Now Amazon is adding a third member to this growing family, with the Moto G Play.

Better known as the Moto G4 Play in some markets, the handset will be priced at $99.99 and offers decent entry level specs including a 5-inch 720p display, Snapdragon 410 processor, 2GB RAM, 16GB storage, microSD, a 2800 mAh battery, 8MP main cam, 5MP front cam, and Android 6.0.1 Marshmallow onboard. In many ways the G4 Play is the ‘direct’ successor to older G series phones, while the G4 and G4 Plus offer larger screens and other improvements over the Moto G3.

Probably one of the best things about the Moto G Play is that it supports all four major US networks, so you can take it to AT&T, T-Mobile, Sprint, or Verizon. It should also play nicely with a number of different MVNOs.

Pre-orders for the Moto G Play start today, with the phone expected to ship on September 15th. What do you think, is this a deal worth getting? Shout out your thoughts in the comments below.