Moto X Style announced: 5.7-inch Quad HD, Snapdragon 808 and a whole lot of style

The OnePlus 2 has just been unleashed into the world, but Motorola is keen to show that not all high-end phones are vulnerable to the “2016 Flagship Killer.”

In fact, the Lenovo-owned company seems confident that thoughtful features, deep customization options, and a refined design can render its new Moto X Style and Moto X Play immune to the murderous attacks of OnePlus 2 and its kin.

After revealing the next-gen Moto G at a separate event in India this morning, Motorola just introduced the Moto X Style, and this is where you can find out all the essential details about it, as they are revealed. Let’s get right down to it!

Moto X Style specs and features

The latest device comes with a Snapdragon 808 processor, 3GB RAM, a 5.7 QHD display, 16/32/64GB storage with microSD, a 21MP camera that Motorola says is state of the art, and a refined, stylish design that offers a curved back, front facing speakers, and the choice of three different metallic accents.

Here are the full Moto X Style specs:

The Moto X Style features a large 5.7-inch Quad HD display, jumping from 5.2-inch last year. We’re fan of big phones around Android Authority, but we imagine plenty of users would have preferred Motorola to stick with the smaller size. This is a TFT LCD screen, a departure from the Moto X (2014) AMOLED panel.

The battery is a 3,000 mAh unit, which is still pretty good, but far less than the 3,630 unit found on the Moto X Play. With that said, Motorola promises excellent battery life (up to 30h with moderate usage) and the presence of TurboPower charging should help even more. TurboPower lets you add up to 10 hours of battery life in just 15 minutes of charging, which is pretty impressive. Motorola was keen to compare TurboPower with the fast charging feature of the Galaxy S6 – in its own tests, TurboPower supposedly loads 50% more charge in the same time.

Motorola CEO promised that the cameras on the Moto X Style will be terrific, and judging from the specs alone, it doesn’t look like he is grossly exaggerating. You get a 21MP sensor on the back, while the front features a 5MP sensor, which is pretty standard on flagship phones these days. We can’t wait to try out the Moto X Style camera to see just how good it is – the stakes are high – the imaging experience held down its predecessors, so if Motorola got the camera right this time, the Moto X Style could turn out to be a real winner.

The Moto X Style will have a Pure Edition variant (unlocked, bloat-free) featuring universal LTE capability, which means customers will be able to use it on any network in the US.

On the rear, you’ll find a coated silicon rubber that is soft feeling with a warm look but as been formulated to resist discoloration over time. This new option joins the classic natural wood and leather options from before, and these have been expanded with new finishes as well.

Moto X Style price and availability

The new Moto X Style will cost “$200 to $300” less than flagships from rival brands (Samsung and Apple were mentioned specifically), though no firm price tag has been mentioned just yet. The Moto X Style will be available from September, with more details on actual availability by market to come in the close future.

However, we don know that the Moto X Style Pure will cost $399 and sell through Amazon, Best Buy, and Motorola.com.

Press release

[press]

Today we are announcing the next generations of our most popular phones — Moto G and Moto X — giving you the mobile relationship you never knew existed. The new phones feature best in class cameras, meaningful software experiences and personalization options – all at exceptional prices.

The new Moto G: The phone that’s always there for you.

The new Moto G is ready to weather any storm with you, literally, thanks to IPX7-rated protection and Corning Gorilla Glass, so you’re safe from accidental drops into water2 as well as unsightly scrapes and scratches on your display. With an all-day battery3, it won’t ever bail on you when you need it most and it’s ready to capture new memories with a flick of the wrist with a 13 megapixel camera. Personalize Moto G with Motorola Shells available in a variety of colors. And now, Moto G can complement your personal style even more with customization options on Moto Maker4, our online design studio where you can pick the colors, memory and accents to make your phone as unique as you are. New in 2015, we’re expanding Moto Maker into Brazil, where Moto G was the best-selling device for a year.

The new Moto X family: Finally, phones that love you back.

Announcing two editions to offer you even more choice:

Moto X Play With up to 48-hours of battery life and a water-repellent design, Moto X Play will love you back day and night, rain or shine. Stay connected on your commute, at work, at play and whenever you need it most—and still have enough battery to get you into the next day. Take brilliant photos and stunning videos with its 21 megapixel camera, and show them off on the edge-to-edge 5.5-inch HD display. And living up to its name, get all the power you need for gaming, streaming and multi tasking at the speed of life with a Qualcomm® Snapdragon™ processor.

Moto X Style Looking for a phone that doesn’t compromise, offers powerful performance, and looks gorgeous all at the same time? Then the bold new Moto X Style is for you. We certainly wouldn’t call it “Style” if it didn’t complement yours, offering more customization options than any other phone on the market. Make yours a true reflection of you by choosing from a variety of vibrant colors or authentic materials including new Saffiano leather and real wood with unique grains. Immerse yourself in entertainment with an expansive 5.7-inch edge-to-edge display that’s enhanced by rich stereo sound. And when your battery needs a boost, the world’s fastest charging smartphone5 will get 10 hours of power in just 15 minutes of charging with TurboPower. With all three of these new smartphones, we’ve used some of the most advanced camera technologies available, so Moto X Style now boasts one of the best cameras in the industry. You can take crystal-clear photos and video with the 21-megapixel camera or look your best in selfies or video chats with the 5-megapixel front-facing camera featuring a wide angle lens and selfie flash.

In the US, it will be available as a Pure Edition because you are getting an end-to-end Moto experience that hasn’t been possible until now. With universal banding, you can now use the same phone on any US carrier. Plus, buying directly from Motorola means you get a cleaner version of Android, without clutter and bloatware.

How to buy & pricing that fits

This is our biggest Moto G launch yet with availability in more than 60 countries throughout North America, Latin America, Europe and Asia Pacific starting today. Check your local web sites for pricing, but one thing is certain, we’ve made sure that every Moto phone is offered at an amazingly competitive price and delivers premium value.

Moto X Play will be available starting in August in various countries across Europe, Latin America, and Canada (sorry, it won’t be available in the US, but we’ll have more choices for you all later this year). Moto X Style will be available in countries across Europe, Latin America and North America starting in September. We’ll share news for Asia Pacific, including more on China and India, later this year.

[/press]

What’s your take?

So, now the Moto X Style (and its Moto X Play sibling) is here, what’s your opinion on it?