The Moto Z "Skip the Sevens" campaign sticks it to Apple and Samsung

Lenovo’s Motorola has been on a bit of an aggressive marketing strategy lately. After accusing Samsung of stealing its Always On display idea and taking aim at the company over the ongoing Galaxy Note 7 saga, Motorola is now also turning its attention to Apple’s new iPhone 7 range.

The company has just uploaded a video as part of its “Skip The Sevens” ad campaign, in which a focus group of Apple fans are “tricked” into believing that the company’s Moto Z is a new iPhone prototype. Feel free to have a watch below.

The gist is that Apple hasn’t really done much innovating this generation, just the usual new processor and camera upgrades that we’ve come to expect from a lot of flagship smartphone manufacturers these days. Meanwhile, Motorola is keen to show off just how new and innovative its modular Moto Z handset is. Along with the video, Motorola has a print advertisement that goes after pretty much all manufacturers for incrementally increasing digits like display sizes and camera megapixel counts, leaving customers waiting years for the next big thing. I’m sure you get the picture.

There’s no denying that the Moto Z’s mods are rather cool and perhaps even useful to some, but we’re still yet to be convinced that mass consumers are going to stump up hundreds of extra dollars for a these snap on accessories. Are you planning to “Skip The Sevens” and pick up a Moto Z, or are there other innovative handsets on your radar?