A special edition Motorola Edge 30 Fusion is coming to the US in a new color

Motorola is bringing a new special edition phone to the US, the Motorola Edge 30 Fusion. Along with its North American debut, the special edition phone will come in a new unique color.

The Pantone Color Institute recently named Pantone 18-1750 Viva Magenta as its color of the year. In partnership with the Institute, Motorola announced it has created a special edition Viva Magenta version of the Motorola Edge 30 Fusion that it plans to launch in the US.

Initially only available in select European and Latin American countries, the original Motorola Edge 30 Fusion straddles the line between a high-end mid-tier and low-end premium phone. The phone offers features like 6.55-inch pOLED 144Hz display, a Snapdragon 888 Plus 5G chip, and a 50 MP camera system with optical image stabilization. Outside of the color, the special edition will have the same features and design as the original.

In addition to the new color tone, Motorola says the special edition will be paired with its new Moto Buds 600 with active noise-cancelling in Pantone 19-2118 Winetasting. The Winetasting color is more of a dark pink, almost purplish hue compared to Viva Magenta. The company says the hue is designed “to complement the Pantone Color of the Year 2023 and special edition motorola edge 30 fusion, creating a striking pair and new wardrobe staple.”

Motorola says that the bundled Motorola Edge 30 Fusion with the Moto Buds 600 will sell for $799.99 when it launches in the US on December 12. It will be a GSM unlocked device that’s compatible with AT&T and T-Mobile and will only available on Motorola’s website. Additionally, Motorola plans to also sell the device in Lazuli Blue for $699.99.