You can now buy Nothing headphones and earbuds at select Target stores in the US

Nothing has made a name for itself with its unusual designs, and now it’s making it easier for people in the US to check out its products in person.

Nothing is bringing its audio lineup to select Target stores across the US, with the products also available on Target’s website. The timing makes sense, too, considering the holiday shopping season is just around the corner.

If you’ve been thinking about buying a pair of Nothing headphones or earbuds, this gives you another place to shop. There’s plenty to choose from, too. The lineup includes the Nothing Headphone 1, Headphone a, and CMF Headphone Pro. Those who prefer wireless earbuds can check out the Nothing Ear 3, Ear 3a, and CMF Buds Pro 2. Of course, availability will depend on which Target location you visit.

This is also a pretty big step for Nothing’s presence in the US. North America is now its largest market for audio products and wearables in 2026, and the company saw a 110% year-over-year increase in US audio shipments in 2025.

It’s easy to see why Nothing wants to expand its retail presence. The brand has become popular among people who want something different, but getting its products into stores like Target could help it reach a much wider audience. More importantly, you can now see the headphones and earbuds in person and potentially try them before deciding whether they’re worth buying.