OPPO takes title of fourth-largest smartphone brand

Since the release of their first mobile phone back in 2008, smart device manufacturer OPPO has continuously pushed the bleeding edge of innovation within the smartphone industry. After reporting a 25.5% year-on-year increase in global smartphone shipments this quarter, the company finds itself as the fourth-largest smartphone brand in the world.

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With a burgeoning fan base in the premium segment of the market, Q1 sales from OPPO accounted for an impressive 10% share of the total smartphone market.

OPPO Vice President of Overseas Smartphone Business, Scott Zhang, commented: “As a human-centric company, OPPO puts people, including customers, clients and employees at the core of all decisions. This fundamental value has fueled our passion for delivering excellence with each iteration of our products, enabling OPPO to be one of the world’s leading manufacturers.”

A new title challenger arrives

The increase in shipments has been propelled by the success of the Find X3 Pro, the latest flagship smartphone from OPPO. The innovative design with bleeding-edge hardware specifications has the phone challenging the best from Samsung and Apple for the title of smartphone champion.

Read more: OPPO Find X3 Pro buyer’s guide: Everything you need to know

With a Billion Color QHD+ display and curved glass chassis, the Find X3 Pro offers an exceptional design and feel. Form isn’t without function though, as the device also brings a dual primary camera setup that can bring pro-level photography to your pocket.

On the heels of the X3 Pro winning the Red Dot Award for Product Design, the Find X3 series saw first-day sales in overseas markets increase by 227%. Spain saw a spike of 825% year-on-year, while Italy reported growth of 225%, Australia 450%, New Zealand 603%, Singapore 931%, Malaysia 669%, and Thailand at 265%.

Global expansion

After building out headquarters in Shenzhen, China, OPPO expanded its presence to more than 40 different global markets. The company managed to maintain growth in these regions through continued support from the HQ to local teams with marketing resources and channel policy.

A number of creative collaborations also helped OPPO to reach new audiences and attain new levels of global popularity. Find X3 Pro campaigns saw tie-ins with National Geographic and composer Hans Zimmer. Furthermore, by joining forces with Mercedes-Benz Fashion Week Madrid, OPPO was able to support the streaming event’s official broadcast across Spain.

Developing partnerships

Through partnerships with a variety of telecom carriers, OPPO was able to make the Find X3 Pro available in carrier channels across Europe and Asia-Pacific. Moreover, 5G developments with Google, Qualcomm, and other industry leaders brought the first commercialized low-latency, high-speed 5G standalone network to Europe.

With continued product exposure on different channels, OPPO has delivered a dramatic increase in audience reach. The company will be looking to leverage their newfound reach and global partnerships to win over the high-end smartphone market throughout 2021 and beyond.