OPPO Reno focuses in on what customers want most: camera quality

Almost everyone owns a smartphone these days, but what are they actually using it for? While mobile handsets are capable of calling anyone around the world, most people likely aren’t using it as a phone on a daily basis.

Based on user surveys, it turns out that a growing number of people primarily use their smartphones to take pictures and explore the world around them.

OPPO is well aware of this shift in the market, so it plans to release an all-new smartphone series. Called Reno, the company’s new lineup of handsets will focus on creativity and features that customers actually care about.

The Reno series will differentiate itself from the competition by making the camera the centerpiece of the phone. In addition to improving the overall quality of the device’s image capture quality compared to other high-end handsets, OPPO will be adding 10x Hybrid zoom to the Reno lineup.

We first learned about the company’s 10x Hybrid zoom technology when OPPO introduced the camera several days before MWC 2019. The company uses the combination of a prism and a periscope to allow a telephoto lens to zoom in without losing any quality.

Shen Yiren, Vice President of OPPO, introduced the Reno series on Weibo earlier this month. In his post, Yiren also gave his followers a sneak peek at some photos that the upcoming smartphones were capable of capturing.

A handful of sample images can be seen below:

It’s interesting to see OPPO put as many resources towards the camera as it is with the Reno series. Throughout the company’s history, OPPO has been an innovator when it comes to developing new ways for its phones to capture photos.

This time around, by focusing on camera quality, OPPO is positioning the Reno series to be a success. We will have to wait for the phone to be released to know for sure, but from the look of the sample photos, the OPPO Reno could feature one of the best smartphone camera setups on the market.

Yiren also gave a number of hints at what to expect from the upcoming lineup. These include the fact that the device will be powered by the Qualcomm Snapdragon 855 and come packing a 4,065mAh battery.

Additionally, the executive shared the below photo to show off how thin the bezels are around the Reno series’ display. As you can see both the side and bottom borders are thinner than the OPPO Find X’s.

OPPO will unveil the Reno series in China on April 10. Make sure to keep an eye on the site for more information about the company’s upcoming devices.

This article is brought to you by OPPO.