Pebble has sold over 1 million smartwatches, plans new software this year

There may be many big smartwatch brands on sale these days, but Pebble, one of the early start-ups to the market, continues to shift units. Pebble’s CEO Eric Migicovsky has revealed that the company surpassed the one million units sold mark on December 31^st 2014.

This announcement means that Pebble has managed to double its sales since March last year, most likely due to a combination of new products and price cuts for its first generation hardware. Unfortunately we don’t know how this figure stacks up with other smartwatch competitors, as Google and other OEMs have not announced any figures recently.

Looking forward, Pebble has big plans for new products and an entirely new software platform in 2015. The company has found a new framework with which consumers will use to interact with future smartwatches, which moves focus away from the typical app-based model used in current devices. While apps will continue to exist on Pebble, the new software is apparently quite different from what people are used to with current smartwatches and smartphones.

In preparation, Pebble has been bulking up its staff count over the past year, expanding its team from 30 to 100 members and bringing designers from LG’s webOS TV platform on board. The company also launched a web-based emulator this month, which allows developers build and test apps via a browser and is designed to help swell Pebble’s app base in excess of the current 6,000 total.

With LG potentially moving away from Google’s Android Wear platform to its own WebOS smartwatch and Samsung renewing its efforts with Tizen, perhaps Pebble’s new software platform is the right move that will help the company stand out from the competition later this year.