How to pin a post on Facebook

Facebook is a common place to post on topics such as what people are doing, listening to, watching, and how they feel about certain topics. People can always retrieve posts they previously liked, but as more and more content gets published, it can be hard for posts to remain visible before they disappear into the void. That’s when ‘pinning’ a post becomes useful. Here’s how to pin a post on Facebook to give it maximum visibility.

What is pinning a post on Facebook, and what are the benefits?

When you pin a post on Facebook, you are moving it to the top of the profile or page, and it will remain “stuck” there, regardless of how many posts you publish afterward. The pinned post will have a “Pinned post” label attached, so people will see you have specifically stuck it to the top of your page.

There is an important thing to clarify before we show you how to pin and unpin a post on Facebook. Pinning a post does not keep it indefinitely in your Facebook friend’s timeline. All a pin does is keep the post permanently at the top of your profile page until it is unpinned again, just like a pinned tweet on Twitter. When someone visits your profile, business page, or group, the pinned post will be the first thing they will see. This is extremely useful if you are promoting or selling something.

Note, however, that you can only pin one post at a time with a personal profile or page.

How to pin and unpin a post on Facebook on every device

The following methods are identical, regardless of whether you are using the desktop Facebook or the Facebook mobile app.

You can pin a post on your profile, a business page, or a group. Obviously, the business page and the group have to belong to you to be able to pin anything (or the owner has to make you a page administrator). The position of the pin option, and the wording in the menu, differ slightly depending on where you are pinning something.

Pin and unpin a post on your personal profile:

1. To pin a post on your profile, you must first navigate to your profile. Click on your name in the left-hand column.
2. Find the post you want to pin. Press the three-dot menu button in the top-right corner of the post.
3. Select Pin post. It will be the first option.
4. If you want to remove a pinned post, go to the top of your profile, click on the three-dot menu button, and click Unpin post.

Pin and unpin a post on your Facebook page:

1. Navigate to your Facebook page. To do this, click See more on the left-hand column. Select Pages, and pick your page. Also, make sure to switch to your page profile.
2. Find the post you want to pin. Press the three-dot menu button in the top-right corner of the post.
3. Select the Pin post option.
4. To unpin your posts, go to the top of your page, select Manage in the Featured section, and then click Unpin.

Pin and unpin a post on your group post highlights:

1. Navigate to your Facebook group. To do this, click See more on the left-hand column. Select Groups, and pick your group on the left-hand column.
2. Find the post you want to pin. Press the three-dot menu button in the top-right corner of the post.
3. Select Pin to Featured.
4. To add more pinned group posts, click on Add in the Featured section.
5. Within the Add to feature section, click on the pin icon. This action will display your existing posts as pinned group posts.
6. If you wish to unpin a post, simply click on the pin icon again.

FAQs