Sony announces Pink Xperia Z5 Premium

Sony Mobile has just announced a new color to its existing Xperia line-up: The Xperia Z5 Premium will now be sold in Pink. Released towards the end of 2015, the phone holds the achievement of being the world’s first with a 4K display, though that feature is subject to certain limitations. Earlier this year, Sony released a Pink variant of its standard-sized Xperia Z5, so this is a logical progression.

First off is a Tweet from Sony’s Xperia account:

On Sony Mobile’s official corporate blog, it offered a bit of insight into the new addition to the Xperia Z5 Premium color collection by way of Designer, Murai-san, who said that:

“The colour was first created for Xperia Z5 Pink and the hue also lent itself well to the finish of the Z5 Premium. As with other Z5 Premium devices we wanted to give an expression of light, so we adapted the colour to the Z5 Premium’s materials, the result is a deeper, rich tone due to its glossy finish – the perfect complement to its Premium name tag. The colour is also one of the trend colours for 2015AW-2016SS, so Xperia customers can tailor their look and colour co-ordinate their phone and outfits with the latest fashion trends.”

Interested customers should be aware that Pink Premium will be avaliable from the beginning of May, however it will be sold only in select markets. It is thus necessary to check with carriers or retailers for more information. Pricing and exact release date/availability were not specified in the blog post but for those interested, May is but a short few weeks away.

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Full details follow as per Sony’s blog:

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Xperia Z5 Premium, the world’s first 4K smartphone*, now available in stunning pink

Last September we launched our Xperia Z5 series at IFA 2015 in Berlin. The series instantly impressed with its world-leading camera capabilities** and received high praise for its overall performance and new design features. Designed from the ground up as a high performance mobile device, Xperia Z5 Premium redefined mobile entertainment with the World’s first 4K UHD smartphone display and high end performance. Now, to provide Xperia users greater choice and enhanced options for personalisation, Xperia Z5 Premium will soon be available to purchase in stunning pink.

Designer, Murai-san talked about the Xperia Z5 Premium Pink, saying “The colour was first created for Xperia Z5 Pink and the hue also lent itself well to the finish of the Z5 Premium. As with other Z5 Premium devices we wanted to give an expression of light, so we adapted the colour to the Z5 Premium’s materials, the result is a deeper, rich tone due to its glossy finish – the perfect complement to its Premium name tag. The colour is also one of the trend colours for 2015AW-2016SS, so Xperia customers can tailor their look and colour co-ordinate their phone and outfits with the latest fashion trends.”

• 5” 4K Triluminos Display™ for mobile
• 23 MP camera with Fast Hybrid Autofocus
• Up to 2 days battery life****
• Qualcomm® Snapdragon™ 810, 64-bit Octa-core
• Waterproof and dust tight IP 65/68*****

Xperia Z5 Premium Pink will be available in select countries only from beginning of May (depending on local market availability, please check with you local retailers/operators).

Let us know your thoughts on the new Xperia Z5 Premium Pink on Twitter.

* Horizontal 3840 pixels x Vertical 2160 pixels (based on SID standard).

**Based on Sony Xperia™ Z5 /Z5 Compact’s main camera resolution, speed of autofocus and image quality assessment by 200 UK consumers, compared to Apple iPhone 6, Apple iPhone 6 Plus, HTCOne M9, LG G4, Samsung Galaxy Note 4 and Samsung Galaxy S6 (being the “Leading Smartphones” defined by Strategy Analytics as the top six flagship devices according to shelf share in 2015). Camera resolution was compared to the top 100 selling smartphones of 2015 and verified by Strategy Analytics’ SpecTRAX & PriceTRAX Services as of 3rd July 2015. Consumer research was conducted by Strategy Analytics between 5-6th August 2015. Technical testing was conducted by Strategy Analytics on 7th August 2015. For more information, go to: www.sonymobile.com/testresults/

***Sony Xperia™ Z5 Premium features a 5.5inch 4K UHD (3840×2160), 806 pixels per inch display. Specifications verified by Strategy Analytics SpecTRAX service as of 1^st September 2015. For more information on Strategy Analytics test results, go to: www.sonymobile.com/testresults

**** Battery life has been measured against Sony Mobile Communications AB’s smartphone usage profile, defined in September 2014 to represent the typical smartphone user’s active condition, including but not limited to a range of usage scenarios (calling, texting, web browsing, social networking, game playing, music listening, picture taking, picture browsing, online video watching, video recording and playback) 

***** Xperia Z5 Premium is waterproof and protected against dust, so don’t worry if you get caught in the rain or want to wash off dirt under a tap, but remember: all ports and attached covers should be firmly closed. You should not: put the device completely underwater; or expose it to seawater, salt water, chlorinated water or liquids such as drinks. Abuse and improper use of device will invalidate warranty. The device has Ingress Protection rating IP65/68. For more info see www.sonymobile.com/waterproof. Note the Xperia Z5 Premium has a capless USB port to connect and charge. The USB port needs to be completely dry before charging.

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