Moto X (2014) now available in red leather, via Moto Maker

While the latter part of 2014 saw the release of a number of stunning devices that are still very much worthy of purchasing even now, the reality is that many of these devices have become overshadowed by upcoming 2015 flagships like the Samsung Galaxy S6 and the HTC One M9. In order to steal back some of the spotlight, many times OEMs will employ a few different strategies to make their “no longer brand new but still relevant” flagships stand out such as introducing aggressive price cuts or new color configurations. That’s exactly what Motorola is doing.

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Motorola has already employed the former strategy through various sales and promos over the last few months, and now they’re going the latter route by introducing red leather to the Moto Maker. The new red leather option joining existing choices including various wood, leather, and plastic backs. As with other leather backs (and straps, in the case of the Moto 360), Motorola is teaming up with Horween for the new red leather back panel. Upgrading to red leather costs the same $25 charge as other leather/wood options.

Not sure if the Moto X (2014) is right for you? Be sure to check out our full review.