Roborock heads to Miami with a community classroom, a mall pop-up, and its flagship robots

The football World Cup has a way of turning living rooms into stadiums. Friends pile in, the snacks come out, and for a few hours, the only thing that matters is what is happening on the screen. You should be spending those hours with the people you care about and enjoying the game, instead of chasing crumbs and spills around the house. And that’s exactly what Roborock delivers.

That’s the basis of Roborock’s “Your Home. Your Stadium.” campaign. As the world’s biggest football celebration comes to North America, Roborock is positioning itself less as an automated cleaning brand and more as a builder of intelligent home systems. The idea is simple – let Roborock handle maintaining your home and outdoors, so you’ll have more time to catch the game.

Roborock has lined up two activations in Miami, one of the host cities for this summer’s football extravaganza. One is a public pop-up packed with smart home tech. The other is a very meaningful community partnership. Here is what you need to know.

The pop-up experience at Aventura Mall

The centerpiece is a four-day public pop-up running June 20 to 23, 2026, at Center Court inside Aventura Mall (19501 Biscayne Blvd, Aventura, FL). It is built to blend football culture, smart home tech, and a bit of community fun into one space, and Roborock is leaning into the experience rather than a straightforward product demo.

You can expect interactive check-in spots and photo-worthy moments, on-site prizes and surprises for those who stop by, along with special guest appearances.

There is also a “Soccer for All” element. Every step taken during the activation goes toward a good cause and serves as a public bridge to the work Roborock is doing with the local community in Miami. It is a way to channel the season’s energy into impact that lasts longer than a single weekend.

For shoppers, you will find easy access to Roborock’s store partners, including nearby Target and BrandsMart locations, as well as a scan-to-order setup that makes it simple to buy anything that catches your eye.

A community partnership with Miami Lighthouse

Another highlight of this campaign is Roborock’s new partnership with the Miami Lighthouse for the Blind and Visually Impaired, one of the country’s leading organizations serving blind and visually impaired children, adults, and seniors. The partnership was officially announced at a Miami event on June 17, anchored by a ribbon-cutting ceremony on the Miami Lighthouse campus.

At the heart of it is a $50,000 donation to support Miami Lighthouse’s blind football program, which helps fund credentialed coaches, orientation and mobility training, physical therapies, and specialized assessments for visually impaired youth.

Roborock is also unveiling a new ClearPath Classroom on the campus, a dedicated space serving students from early learning through elementary education. Between 150 and 200 people are expected to attend the opening, including more than 100 students ranging from toddlers to teens, summer camp staff, and local figures.

The collaboration is rooted in a concept Roborock calls “Navigation Beyond Vision,” the notion that technology should help people interact with the world more confidently and independently. Blind football players navigate the pitch using sound and echolocation, reading the game through a ball filled with bells and the voices of teammates and coaches. Roborock’s own work in intelligent navigation, spatial awareness, and AI-powered sensing comes from a similar place, by understanding an environment without relying on sight alone.

Miami Lighthouse President and CEO Virginia Jacko and Roborock leadership are set to deliver remarks, along with other special guests. The ceremony closes with a blind football demonstration led by Miami Lighthouse students and coaches, tying the day back to the spirit of the season.

The flagship robots on show

On the product side, Roborock is using the Miami activation to put its most advanced cleaning tech in front of the public. The Saros 20 is the flagship that can do the heavy lifting for everyday homes, while the Saros Rover is the showpiece, making only its second public appearance in the US since its debut at CES. Here is a look at the lineup Roborock is putting forward across robot vacuums, wet-dry vacuums, and cordless cleaners:

• Saros Rover: The Rover is Roborock’s boldest robot vacuum yet. It uses a world-first wheel-leg design, pairing each wheel with an independently moving leg, so it can climb stairs, hop over small obstacles, take sharp turns, and keep its body level across slopes and uneven floors. The best part is that it can clean each step as it climbs, tackling a problem that other robot vacuums face.
• Saros 20: The Saros 20 is Roborock’s flagship-tier robot vacuum, built around the AdaptiLift Chassis 3.0 and the StarSight Autonomous System 2.0. It’s designed to cross tall thresholds, map your home precisely, and move through cluttered rooms, all with a slim body that still slips under low furniture.
• Saros Z70: The standout thanks to its OmniGrip robotic arm, which can actually pick up and move small obstacles like socks before cleaning. It also boasts one of the thinnest profiles in Roborock’s range and sharp obstacle detection down to objects just a couple of centimeters wide.
• Qrevo S Pro: An all-in-one robot vacuum and mop made for strong everyday performance and truly hands-free upkeep. It packs enough suction for lifting embedded dirt from hard floors and carpets, an Anti-Tangle Side Brush, an all-rubber main brush that resists hair wrap, and dual liftable spinning mops with 30 levels of water flow. The multifunctional dock handles hot-water mop self-cleaning, warm-air drying, and auto dustbin emptying for up to 65 days.
• Qrevo Curv 2 Flow: A roller-mop robot vacuum powered by real-time SpiraFlow fresh-water cleaning for a more hygienic mop. It brings 2.5x boosted mopping pressure, an innovative Roller Shield, and 20,000 Pa of HyperForce suction, along with a Certified Dual Anti-Tangle System and a multifunctional dock for hands-free upkeep.
• F25 Series: Roborock’s cordless wet-dry vacuum range for hard floors, which mops and vacuums at the same time, self-cleans its rollers, and resists tangling. The lineup includes the F25 Ultra, F25 GT, and F25 Ace Pro to suit different needs and budgets.
  H60 Hub Ultra: A cordless stick vacuum paired with an auto-empty hub, so you get the reach and flexibility of a handheld plus the convenience of a dock that empties the dustbin for you. It is the lighter, grab-and-go option for quick cleanups.
• RockMow Z1 LiDAR: Roborock’s robotic lawn mower, integrating 360° 3D LiDAR with Four-Wheel Drive and a patented Active Steering System. You get precise, agile mowing across complex, lush lawns, extending the brand’s intelligent-navigation approach from indoors out to the yard.

Check out Roborock in Miami this week

The “Your Home. Your Stadium.” pop-up runs June 20 to 23, 2026, at Center Court in Aventura Mall, with the Miami Lighthouse community event and partnership announcement done earlier on June 17.

The Qrevo S Pro is available now in both black and white through the Roborock store and Amazon, priced at $599.99 after a $100 launch discount off its $699.99 list price. The wider lineup, from the Saros 20 to the cordless F25 range, is available through Roborock and major retailers, so if any of the models above caught your eye, it is easy to bring one home.