Samsung stages a celebrity intervention for anyone still clinging to an iPhone

Samsung never lets go of an opportunity to troll Apple. Over the years, Samsung has targeted Apple over the unsightly iPhone X notch, the alleged (lack of) “ingenuity” in Apple products, comparisons of flagship cameras, and even outright calling iPhones boring and uninnovative. Many of these ads no longer exist, but Samsung isn’t stopping its comparisons. Since the iPhone Duo’s launch, Samsung has been pressing hard on comparing its latest Fold devices, including one that got approval from none other than Tim Cook. Seeing the iPhone Duo buzz on the internet, Samsung is now recruiting reality TV and sports celebrities to convince you to switch from an iPhone.

Samsung’s latest ad, titled “Switchers,” depicts half a dozen celebrities (in three pairs) attending couples therapy with Dr. Orna Guralnik, the celebrity psychologist known from Prime Video’s docuseries Couples Therapy. The pairs consulting Dr. Orna include American reality TV stars Ciara Miller and Dylan Efron, now-retired NFL players Clay Matthews and Nick Foles, and former Love Island inhabitants Aniya Harvey and Carl Lee Schmidt.

Each pair has one person using a Samsung phone, convincing the other, hesitant one to “switch to a better phone.” Out of the whole crew, Dylan Efron, Nick Foles, and Aniya Harvey are on Samsung’s side and are seen making a case for why Apple doesn’t truly offer an edge over Samsung. Their arguments mention emoji reactions and the typing indicator in Messages (thanks to RCS), AirDrop support, and the ease of setting up a new phone with Smart Switch, all of which are concerns for the other three, i.e., Ciara Miller, Clay Mathews, and Carl Schmidt.

The pro-Samsung trio also take subtle jibes at their partners about their reservations about “being seen as the green bubble guy,” “being afraid of switching from an iPhone, or “being afraid of losing their stuff” if and when they do. The hesitant folks are also visibly in awe of the Galaxy Fold 8’s sleek design, Fold 8 Ultra’s multitasking real estate, and the Galaxy S26 Ultra’s Privacy Display, and show keenness to use the phones in their own hands.

The ad ends with a voiceover posing the question, “With all your switching problems solved, why won’t you switch to a better phone?”