Samsung runs full-page apology in US newspapers over Galaxy Note 7 cancellation

Samsung has printed a full page apology for its Galaxy Note 7 cancellation in three major US newspapers; The Wall Street Journal, The New York Times, and The Washington Post. Samsung abandoned the Note 7 after recalling the device twice due to overheating concerns. It’s now in the process of searching for the root cause.

“An important tenet of our mission is to offer best-in-class safety and quality. Recently, we fell short on this promise. For this we are truly sorry,” Samsung says in the ad. “We will re-examine every aspect of the device, including all hardware, software, manufacturing and the overall battery structure. We will move as quickly as possible, but will take the time needed to get the right answers.”

The advert goes on to mention Samsung’s recent recall of a reported 2.8 million washing machines over safety concerns. “Samsung is moving quickly to offer our customers unprecedented remedy options,” says Samsung.

The letter closes with the South Korean manufacturer reiterating its message: “Most importantly, safety remains our top priority. We will listen to you, learn from this and act in a way that allows us to earn back your trust. We are grateful for your ongoing support and again, we are truly sorry.” It’s signed by Gregory Lee, president and CEO of Samsung Electronics North America.

As of last week, Samsung said it had replaced around 85 percent of its Galaxy Note 7s in the US. If you’re yet to replace yours, follow our guide on how to return the Galaxy Note 7 at the link.