Samsung Galaxy S7 gets unboxed by... a llama

If you had millions of dollars to spend on marketing for your next big smartphone, what would you spend it on? Emotional advertisements that pull on the heart strings of a wide user base? What about a commercial that shows off some of the device’s new and innovative features? Those might be good ideas, but they’ve both been done before. You know what hasn’t been done? Llamas.

In an effort to build up hype for the new Galaxy S7 and Galaxy S7 Edge, that will both be announced on Sunday, February 21st at MWC, Samsung has launched its new “Seven Days of Unboxing” promotion. From now until the 21st, Samsung will release a new unboxing video every day. Two videos have already been released, and they don’t really tell us anything about the device at all.

The first unboxing video is brought to us by a small child named Tyson. The second, and arguably the more entertaining one, features our good old friend, the llama. I’ve attached the video below for your viewing pleasure.

We have five more days to go until Samsung announces the S7 and S7 Edge, and that also means five more unboxings. If you’d like to keep tabs on all of the videos, you can head to the official Seven Days of Unboxings website for more information. And if you’re interested in getting more details on the two upcoming flagships, be sure to check out our Samsung Galaxy S7 rumor roundup.