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Spotify confirms an even more expensive 'Deluxe' plan is in the works
- Spotify CEO Daniel Ek mentioned a forthcoming “Deluxe” version of Spotify during the latest earnings call.
- The plan will offer higher audio quality, enhanced controls, and additional benefits beyond the regular Spotify Premium plan.
- The plan is expected to be priced around $17 to $18 per month, approximately $5 more than the current Premium plan.
We’ve been hearing about a Spotify “Supremium” or Hi-Fi plan for years, promising a high-fidelity music tier with enhanced features. However, the long-awaited upgrade remains elusive, and all Spotify has delivered to its subscribers recently are price hikes.
During the latest earnings call, Spotify CEO Daniel Ek reignited the conversation by mentioning a forthcoming “Deluxe” version of Spotify. According to The Hollywood Reporter, Ek elaborated that the company plans to introduce an even more premium tier, potentially priced around $5 above the current premium tier.
Ek acknowledged that the plan is still in its “early days,” but he emphasized that it is something Spotify believes a subset of its consumers are asking for. He also highlighted the potential positive impact this could have on the music industry. Ek stated:
“It’s probably around a $17 or $18 price point, but sort of a deluxe version of Spotify that has all of the benefits that this normal Spotify version has, but a lot more control, a lot higher quality across the board.”
For those eagerly awaiting the “Supremium” tier, Ek’s latest comments offer little solace. The lack of concrete details suggests that Spotify is still grappling with the complexities of launching a high-fidelity music service that can justify its premium price. The vagueness of his statement makes this announcement sound more about appeasing shareholders and keeping stock prices buoyant than an imminent product launch.
Even if Spotify does roll out a Deluxe tier, convincing people to shell out for it might be a tough sell. At around $18 a month, the Deluxe plan would be significantly pricier than the current Spotify Premium, which costs $12. And let’s not forget that most of Spotify’s competitors, like Apple Music and Amazon Music, already offer lossless hi-fi audio in their standard plans for about $11.
So, what’s next? There’s no clear timeline or additional info on when Spotify’s Deluxe plan might drop. Let’s keep our fingers crossed that Spotify has something unique up its sleeve.