TECNO goes global: The PHANTOM X2 Series leads the charge in premium innovation

If there’s one company that has truly moved the needle in recent years in terms of global recognition and innovation, it’s TECNO. The brand was a dark horse outside of a few locales, but now it’s making head-turning strides in over 70 markets globally.

The key products that are catching attention? Those on its PHANTOM flagship line.

The PHANTOM X2 series: Going premium

The PHANTOM X2 Pro 5G dropped jaws at its BEYOND EXTRAORDINARY TECNO Flagship Product Launch 2022 event in Dubai on December 7.

The reason is simple. The PHANTOM X2 Pro 5G showcases a retractable portrait camera lens, the first of its kind in the market.

This striking effect is not merely aesthetic, as it’s a direct result of design innovations featuring MediaTek’s powerful Dimensity 9000 processor. The retractable portrait lens allows users to capture natural bokeh and depth-of-field effects without relying on software blurring processes.

Both models of the PHANTOM X2 Series position themselves firmly in the market vertical of Premium.

What are users hungry for in an ideal smartphone experience? They want a snappy user experience powered by a robust processor (and supported by RAM), exquisite camera quality, a solid battery life (that charges quickly, mind), and enough memory that they never have to think about it.

TECNO is opting to aim for “better than best” by maxing out all the features users love. And how does it do this? Well, we already mentioned the ground-breaking camera, and both models are equipped with the aforementioned MediaTek Dimensity 9000 processor, sport between 8-12GB of RAM, have 256GB of storage, and, yes, the 5,160mAh battery supports 45W rapid charging.

Product ecosystems, partnership ecosystems, planet ecosystems

By “ecosystems,” we mean several things here.

For one, TECNO is creating a thought-leadership ecosystem by collaborating with industry leaders to redefine the premium experience. The brand is expanding its range of partnerships from MediaTek to Google to Intel to Microsoft and, more so it can continue to push the envelope on what we even think is possible with our devices.

Second, you can go ahead and include the literal ecosystem, since the PHANTOM X2 PRO 5G offers a unique Eco-Friendly edition that comes with a microfiber back cover made from environmentally friendly recycled materials. In an age of rising environmental concerns, it wouldn’t be surprising to see more offerings like this from the company in the future to meet a growing market demand for eco-friendly products.

Third, TECNO is deploying its AIoT Ecosystem, which includes tablets, smart home devices, wearable devices, and laptops. Most notable among the last of these is the MEGABOOK S1 laptop, which also launched at the BEYOND THE EXTRAORDINARY TECNO Flagship Product Launch in 2022. This super lightweight and high-powered device is designed from the ground up to interact seamlessly with new and existing components within the AIoT Ecosystem.

TECNO’s brand essence of “Stop at Nothing” drives the company’s determination to enter the global high-end market and its ambition to deliver state-of-the-art innovation through a wide range of devices across verticals. TECNO seems committed to creating stylish, intelligent products that it hopes will inspire consumers worldwide to never stop pursuing their best selves and their best futures. This brand strategy of product proliferation clearly speaks to TECNO’s ambitions to become a household staple across the globe.

TECNO is stopping at nothing

User experience is a key focus for TECNO, and the brand is committed to delivering the best possible experience for its customers in all markets around the world. To achieve this, TECNO focuses on globalization, continuously improving and adapting its products and services to meet the diverse needs of users in over 70 markets globally. TECNO’s unique approach to globalization allows it to stand out in the crowded tech market, offering customers around the world innovative and high-quality products that are tailored to their specific needs and preferences.

Indeed, “Stop at Nothing” are words near and dear to operations at TECNO. The brand seems truly deadset on creating unforgettable user experiences and pushing beyond the boundaries of what we expect from every piece of technology in our lives. “Our constant pursuit of the next great innovation is revolutionizing how millions of users experience and share their lives every day,” said Jack Guo, General Manager of TECNO. “We make no secret of our aspiration to become the world’s most renowned innovative technology brand while never losing sight of the fact that our customers are at the center of all we do.”

If there’s a brand to watch in 2023 and beyond, it’s TECNO.

If you’re interested in making TECNO or PHANTOM products a part of your personal ecosystem, you can learn more about them by clicking the buttons below.