Verizon raising unlimited plans by $20

For better or worse (though arguably often the latter), Verizon has made a lot of changes to its plans, pricing, and general strategy over the years. For its part, however, Big Red is fairly good about grandfathering its customers into old deals. Not only do they allow contract customers to continue down that path if they so choose, they also have been good about allowing unlimited data subscribers to keep their plans – albeit with increasing restrictions. Of course, that doesn’t mean that Verizon isn’t slowly trying to force these unlimited customers onto different plans.

In their latest effort towards this goal, Big Red is raising up pricing on these unlimited grandfathered plans by $20 per line. That brings the charge for unlimited data up to $50, in addition to whatever charge a customer pays for their voice/texting side of the plan. On the plus side, the new change does open up a new door for unlimited customers: the ability to purchase new phones through a monthly device payment plan. In the past, you couldn’t renew a contract or even participate in monthly payment plans without giving up your unlimited data, meaning buying outright was the only option.

For those who still happen to be on a contract for unlimited data, the new price rate won’t take effect until your contract expires. For everyone else, the new price hike will go into effect in mid-November. This latest move is obviously designed to take away some of the value of unlimited data, but for those who are super-heavy users, the extra price my still very well be worth it.

What do you think, with an increase in pricing, is the Verizon Unlimited Data plan still worth hanging onto? For those that feel it isn’t, are you going to switch to another plan with Big Red, or jump ship to another carrier? Let us know your thoughts in the comments.