(Update: it's a Guinness World Record) Xiaomi just sold 2.11 million smartphones in 12 hours

Update:

And… it’s a Guinness World Record.

Original post:

Chinese smartphone manufacturer Xiaomi may not be the most prominent device maker in the world, but they’re sure trying to change that. At the company’s Mi Fan Festival 2015 in celebration of its 5th anniversary, Xiaomi discounted quite a few popular smartphones and accessories in hopes to achieve record-breaking numbers. As it turns out, they did just that.

By the end of the 12-hour long festival, Xiaomi sold a total of 2.12 million smartphones and recorded a total revenue of RMB 2.08 billion (~$335 million US). This is compared to the 1.3 million phones sold at last year’s festival. In addition, the company sold over 38,000 Mi TVs, 200,000 Mi Bands and 247,000 Mi Power Strips. Xiaomi says total revenue from accessories alone totaled roughly RMB 190 million.

Xiaomi sold devices in seven different regions this year, with Malaysia, India and Indonesia being added to the list this time around.

In 2014 alone, Xiaomi sold a little over 61 million smartphones worldwide, which bumped them up to the third largest smartphone manufacturer in the world. Obviously the company won’t produce results like this every day, but boasting 2.12 million devices in a mere 12 hours is a feat that not many OEMs could accomplish.

With Xiaomi’s anticipated growth of 30% overall this year, the company may be well on their way to achieving that goal.

[press]

Xiaomi sells 2.12 million phones in 12 hours during Mi Fan Festival 2015
Total revenue of RMB2.08 billion

9 April 2015 – Mi Fan Festival 2015, the huge online party held to celebrate Xiaomi’s 5th birthday, ended on a high yesterday after Xiaomi achieved its best-ever single-day online sales performance. The company announced today that it sold 2.12 million phones and recorded total revenue of RMB2.08 billion (about US$335 million) over 12 hours.

Mi Fan Festival 2015 was concurrently held in seven markets this year. For the first time ever, Malaysia, India and Indonesia joined the party too.

With its latest achievement, Xiaomi beat its own record last year for the number of phones sold and total revenue during Singles Day 2014. Halfway through the event at 4.04p.m., Xiaomi already announced total revenue of RMB1.57 billion, surpassing the full-day results of both Mi Fan Festival 2014 and Singles Day 2014.

The 12-hour-long event proved that Xiaomi is truly an Internet company, with the e-commerce model being an extremely successful way of reaching its users. The company also sold a variety of products other than smartphones.

Over 38,000 Mi TVs and over 770,000 smart appliances were sold, including 200,000 Mi Bands and 247,000 Mi Power Strips. In fact, revenue from accessories stood at RMB190 million after 12 hours.

Xiaomi also demonstrated its commitment to fast delivery, with 500,000 orders shipped in 12 hours and the first order reaching a customer at 11.27a.m. – just 1 hour 27 minutes into the sale. In total, 3.05 million orders were made online over the course of 12 hours.

In 2014, Xiaomi sold 61.12 million smartphones and recorded total revenue of RMB74.3 billion. Analyst firm IDC ranked Xiaomi as the top smartphone vendor in China last year.[/press]