The YI 4K Action Camera will launch in the U.S. on July 12 for $249

As you may recall, Xiaomi-affiliated YI Technology unveiled the successor to the original YI camera – the YI 4K Action Camera – a couple of months ago in China. The impressive action camera that hopes to compete with the GoPro Hero series and other similarly spec’d action cams is now looking at a U.S. launch on July 12.

The YI 4K camera features a 12 MP Sony IMX377 sensor, which can record and shoot stills in native resolution.  Going hand in hand with the sensor is a seven-layer lens with 160-degree field of view and f/2.8 aperture.

The device also boasts a six-axis gyroscope, which allows for EIS (electronic image stabilization), a feature that is missing in the GoPro Hero 4. The YI 4K can shoot up to 4K footage at 30 fps but if slow motion capture is your thing, the camera can also shoot 1080p at 120 fps and 720p at 240 fps.

Included extra features are dual-band Wi-Fi support (2.4 GHz and 5.0 GHz), a microSD card slot and Bluetooth 4.0 compatibility to sync with your phone. On the back of the camera sits a 2.19-inch LCD touchscreen with 640×360 resolution, protected with Corning Gorilla Glass to avoid scratches.

Lastly, the camera sports a 1,400 mAh battery, which supposedly lasts longer than the battery of the GoPro Hero 4. YI claims the device can record 4K/30fps footage for up to 2 hours and get you eight hours of standby. It is also equipped with Electronic Image Stabilization (EIS) and you can edit and share your footage with the recently updated YI Camera app.

The YI 4K will be available in white or black in the U.S. (it’s also available in Rose Gold – of course – in China for 1199 yuan). You can buy the U.S. version of the YI 4K Action Camera via the buttons below (either the camera for $249 or a bundle including the camera, a selfie stick and Bluetooth remote for $279), but units won’t be shipped until July 12.